The brief was to produce OOH creative for pitch-side LED displays during the 5th round of the Emirates FA Cup between Bournemouth and Everton.
The client wanted messaging to get across what JUST EAT does with a clear call to action – get the app. I initially started with playful FA Cup language ('Spicy Thai in the next round?') but really wanted to focus on the choice and convenience the JUST EAT app offers.
'Home or away' is universally recognisable football terminology, but also cleverly sums up with JUST EAT does. You may be at home watching the match and fancy takeaway... but you may have also travelled hundreds of miles to an unfamiliar city. Either way, you've got thousands of trusted takeaways at your fingertips.
The four-part creative was seen by a live BBC audience of 6 million, plus a further 2 million during highlights. It was also seen by over 11,000 live spectators.