An early concept of mine which takes the mini concert idea, but cleverly combines it with the product truth that people use JUST EAT because they don't like ordering takeaway on the phone.There was some debate over whether people would be able to instantly pronounce "Szechuan" or not...
My idea for this execution (early concept) was to run the ads side-by-side along a Tube or railway platform. The impact of a duel ad allows the parody to evolve, and really lends itself to social sharing.
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